Earlier we looked at the four ways to charge. This lesson is about pricing plans in practice: how several plans on one product work together, and how to use them without making a mess of your links.

One product, several plans

A pricing plan is one way of buying a product: its type, its price, its name and a short description. A product can have as many as you like, and each one has its own checkout link.

Some combinations that work well:

• Pay in full, or spread it. A one-time price next to a payment plan, for students who'd rather pay monthly.
• Standard and premium. The same course at two prices, where the premium plan includes something extra you deliver alongside it, such as a call.
• A private offer. A plan you only link to from one email or one partner's website, so it never appears on your sales page.

Names and descriptions

Students see a plan's name and description at checkout, so write them for students. "Pay in full" and "3 monthly payments" say more than "Plan A" and "Plan B". Unlike the price, you can edit these at any time.

Which price shows where

• The plan at the top of the product's pricing list is the price shown in your catalogue. Put your main plan there.
• Each checkout link goes straight to its own plan, so a button can send students to exactly the option you mean.

Changing a price without breaking things

Price and type can't be edited once a plan is saved. To change a price, then:

1. Create a new plan with the new price.
2. Move it to the top of the list.
3. Update every button and email that used the old plan's checkout link.
4. Only then archive the old plan.